Convenience Stores

Client: Heublein Inc.
Product: Cocktail mix
P-O-P company: Windsor Designs Ltd., North Plainfield, N.J.
Distribution: C-stores
Construction: Injection-molded stock display
Introduction: May 1994

Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers

Product: Captiva sports drink
Number of displays: 1,000
P-O-P company: Glacier Cooler Co., East Sound, Wash.
Distribution: Dairy Mart convenience stores in 11 states
Introduction: June 1994
Duration: Permanent
Construction: Plastic; silkscreened graphics
Dairy Mart store managers assemble the unit by snapping all the pieces together. Even the wheels snap into place. No screws or tools are required.

Product: Snapple beverages
Number of displays: 2,000
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets, convenience stores, mass merchants
Introduction: January 1994
Duration: Permanent
Construction: High-impact polystyrene (base, shelves and poles); injection-molded PETG plastic with multicolor silkscreening (side wrap); silkscreened, vacuum-formed plastic (bottle top)

Product: Hershey Nuggets
Number of displays: 75,000
P-O-P companies: Mid-Atlantic Packaging, Montgomeryville, Pa.
Distribution: Supermarkets, drug stores, mass merchants and convenience stores
Introduction: August 1994
Duration: Temporary
Construction: Corrugated with four-color-process litho header
The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.