Convenience Stores

Product: Busch Light beer
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, bars, restaurants, nightclubs
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded polycarbonate and acrylic; neon glass tubing; silkscreened aluminum clock face; electronic transformer
This polycarbonate and neon timepiece was created to celebrate Busch Light's sponsorship of the Olympics as well as bring awareness to the Busch Light brand.

This bottom-line technology is breaking new ground in retail and other applications

Product: Rhino Chasers American Amber Ale, Dark Roasted Lager, Peach Honey Wheat and Winterful beers
P-O-P company: In-house design; Green's Inc., Long Beach, Calif. (table tents)
Distribution: Liquor stores, convenience stores
Introduction: April 1996
Duration: Permanent
Construction: Corrugated
Table tents featuring Rhino Chasers' new logo are part of a large point-of-sale effort to increase the beer's visibility.

Product: Andy Capp's Hot, Cheddar and Salsa Fries
P-O-P company: North Castle Partners, Stamford, Conn.
Distribution: Convenience stores
Introduction: March 1996
Duration: Temporary
Construction: Corrugated
The colorful display box for Andy Capp's Hot, Cheddar and Salsa Fries can be "put together" in seconds by just popping out the perforated panel.