Convenience Stores

Product: Duracell batteries
Number of displays: 1,000
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Distribution: Mass merchants, convenience stores, drugstores, supermarkets
Introduction: May 1996
Duration: Permanent
Construction: High-impact polystyrene; arms made of ABS plastic; aluminum support bars at front and rear; acrylic front extrusion arms form both tag mold channel and front fence.

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

Product: Pepsi and Diet Pepsi products
P-O-P companies: Art Merchandising Inc. (catalog holder, Pepsi logo-ball), New York; Display Graphics (design of Pepsi logo-ball for cube stacker), Dayton, Ohio; Decision Point Marketing (window graphics), Winston-Salem, N.C.
Distribution: Supermarkets, convenience stores, restaurants, fountain sales and vending machines
Introduction: April 1996
Duration: Promotional

Product: Famous Amos cookies
P-O-P company: MC2, Atlanta; CB Displays, Rural Hall, N.C.
Number of displays: 6,000
Distribution: Supermarkets and convenience stores
Introduction: May 1996
Duration: Promotional
Construction: Corrugated
The sweepstakes header card, with illustrations of a giant cookie, a spaceship and an astronaut, attaches to the top of the 5-foot-tall corrugated floor display.