Convenience Stores

Client: Prestone Products Corp.
Products Promoted: Tire jack inflator and sealer
Display Description: Tire Jack Floor Display
Distribution: Mass merchants, convenience stores and automotive specialty stores
Objective: To create a strong presence for Tire Jack product launch.
Introduction: March 1997
Construction/Materials: B-flute corrugated, lustreprint
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Product: Day Cooler
Number of pieces: 7,000
P-O-P company: Menasha Packaging, Neenah, Wis.
Distribution: Sporting goods stores, mass merchants, convenience stores and drugstores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
A 3-D header helps explain the flat profile of Coleman's new Day Cooler and shows consumers what it will look like in use.

It knows when to hold 'em