Convenience Stores

An exclusive survey of convenience store retailers offers insight into their merchandising needs and policies.

Product: Snickers candy bars
Number of displays: 60,000 floorstand shippers; 25,000 power wings
Distribution: Convenience stores
Introduction: December 1997
Duration: Temporary
Construction: Corrugated; litho label
More than seven million instant-win prizes were offered in Snickers candy bars displayed in floorstands and power wings.

Publisher/Distributor: Trading Post Classifieds, Kingsport, Tenn.
Products Promoted: Newspapers
Objective: The compact rack holds up to 75 newspapers. While a slanted top shelf holds a supply of Trading Post Classifieds, three other flat shelves can display other newspapers. Fewer racks are needed per store, yet the number of publications can increase.
Distribution: Convenience stores
Number of Displays: 200
Construction/Materials: Tough Stuff sheet extruded from Spectar copolymer
Introduction: July 1997

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard