Convenience Stores

Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions.

Should marketers be concerned about fixing the out-of-stocks problem?

Client: PepsiCo, Purchase, NY
Introduction: May 10, 2004
Size of Run: 15,000
Distribution: Supermarkets
Dimensions (H x W x D): 4' x 3' x 2'
Weight: 20 lb.
Producer: New Dimensions Research Corp., Melville, N.Y.
Comments: Reversible graphics grant this display a longer life as they can be switched out to fit a new product.

Client: Just Born Inc., Bethlehem, Pa.
Producer: Menasha Display Group, Philadelphia
Comments: This floorstand was developed to hold Mike and Ike's redesigned bag packaging. Retailers can request the flavors they want on the display.

Client: Coca-Cola North America, Atlanta, GA
Introduction: January 1, 2004
Size of Run: 2,000
Distribution: Convenience Stores and Supermarkets
Dimensions (H x W x D): 4'0" x 2'2" x 2'8"
Weight: 75 lb.
Producer: RTC Industries Inc., Rolling Meadows, IL

Client: Coca-Cola North America, Atlanta, GA
Introduction: November 6, 2003
Size of Run: 6,500
Distribution: Convenience Stores
Dimensions (H x W x D): 4' x 2' x 1'11"
Weight: 33 lb.
Producer: Display Industries, Norcross, GA

Client: The Coca-Cola Co., Atlanta, GA
Introduction: February 1, 2004
Size of Run: 5,000
Distribution: Convenience Stores
Dimensions (H x W x D): 3' x 2'6" x 2'
Weight: 50 lb.
Producer: Profitmaster Displays Inc., Atlanta, GA