Convenience Stores

Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions.

Client: Pepsi, Purchase, NY
Introduction: March 1, 2004
Size of Run: 22,500
Distribution: Convenience Stores
Dimensions (H x W x D): 10" x 15.5" x 0.5"
Weight: 1 lb.
Producer: New Dimensions Research Corp., Melville, NY

Client: Madden Communications Inc., Wood Dale, IL
Introduction: March 1, 2004
Size of Run: 7,500
Distribution: Convenience Stores and Supermarkets
Dimensions (H x W x D): 5'2" x 1'6" x 1'6"
Weight: 30 lb.
Producer: Array, Los Angeles, CA

Client: Coca-Cola North America, Atlanta, GA
Introduction: January 1, 2004
Size of Run: 2,000
Distribution: Convenience Stores and Supermarkets
Dimensions (H x W x D): 4'0" x 2'2" x 2'8"
Weight: 75 lb.
Producer: RTC Industries Inc., Rolling Meadows, IL

Client: Coca-Cola North America, Atlanta, GA
Introduction: November 6, 2003
Size of Run: 6,500
Distribution: Convenience Stores
Dimensions (H x W x D): 4' x 2' x 1'11"
Weight: 33 lb.
Producer: Display Industries, Norcross, GA

Client: The Coca-Cola Co., Atlanta, GA
Introduction: February 1, 2004
Size of Run: 5,000
Distribution: Convenience Stores
Dimensions (H x W x D): 3' x 2'6" x 2'
Weight: 50 lb.
Producer: Profitmaster Displays Inc., Atlanta, GA