Convenience Stores

Client: Madden Communications, Wood Dale, IL, for Miller Brewing Co.
Product(s) Promoted: Miller Lite beer
Distribution: Convenience and Liquor Stores
Number of Stores: 444
Production Run Quantity: 444
Introduction: 4/1/08
Intended Duration: 3-5 Years
Dimensions (H x W x D): 14" x 9" x 4"
Weight: 15 lbs.
Budget Category (U.S.): $101-$150 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

Client: Sunoco, Philadelphia, PA
Product(s) Promoted: Coffee
Distribution: Eastern U.S.
Number of Stores: 550
Production Run Quantity: Item-specific
Introduction: 8/27/07
Intended Duration: Permanent
Dimensions (H x W x D): 48" x 60" x 8"
Weight: 50 lbs.
Budget Category (U.S.): More than $1,001 (includes product)
Producer: Modagrafics Inc., Rolling Meadows, IL

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Design of the Times 2008 Contest Declaration

Client: Krispy Kreme Doughnut Corp., Winston-Salem, NC
Product(s) Promoted: Krispy Kreme Doughnut Hole Cups
Distribution: C-stores and supermarkets Nationally
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 1/14/08
Intended Duration: 1 year-plus
Dimensions (H x W x D): 72" x 26" x 26"
Weight: 16 lbs.
Budget Category (U.S.): $51-$100 (display only)

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola, Coca-Cola Zero, Vault, Dasani, Powerade, Full Throttle & NOS Energy
Distribution: National
Number of Stores: 25,000
Production Run Quantity: 600,000
Introduction: 1/25/08
Intended Duration: One year-plus
Dimensions (H x W x D): 2" x 26" x 2"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Display Technologies, College Point, NY

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: All Coke brands
Distribution: Convenience stores
Number of Stores: 600
Production Run Quantity: 600
Introduction: 5/19/08
Intended Duration: 1 year
Dimensions (H x W x D): 16" x 8" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 9.4oz glass vintage Coke bottle
Distribution: Convenience stores and supermarkets
Number of Stores: 9,000
Production Run Quantity: 9,000
Introduction: 10/30/07
Intended Duration: 3 months
Dimensions (H x W x D): 54" x 16" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: Red Bull North America, Santa Monica, CA
Product(s) Promoted: Full Red Bull product line
Distribution: C-stores
Number of Stores: 66,000
Production Run Quantity: 165,000
Introduction: 4/7/08
Intended Duration: 3 years
Dimensions (H x W x D): 3" x 29" x 28"
Weight: 5 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: Anheuser-Busch Co., St. Louis, MO
Product(s) Promoted: Grolsch Beer
Distribution: Nationwide
Production Run Quantity: 668
Introduction: 2/1/07
Intended Duration: 3 years
Dimensions (H x W x D): 21" x 22" x 3"
Weight: 6 lbs.
Budget Category (U.S.): $101-$150 (includes product)
Producer: Novamedia Group, Fort Worth, TX

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Design of the Times 2008 Contest Declaration