Convenience Stores

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 20-ounce bottles and 12-packs of Coca-Cola products
Distribution: C-stores nationally
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 35" x 38" x 34"
Weight: 45 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: All Coca-Cola brands
Distribution: Convenience and grocery stores
Number of Stores: 3,700
Production Run Quantity: 3,700
Introduction: 5/19/08
Intended Duration: 12 months
Dimensions (H x W x D): 35" x 28" x 22"
Weight: 21 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Mars Snackfoods LLC, Hackettstown, NJ
Product(s) Promoted: Mars Filler Bars: Snickers, Milky Way, 3 Musketeer
Distribution: National
Number of Stores: Unknown
Production Run Quantity: 3,000
Introduction: 1/25/07
Intended Duration: 1 year
Dimensions (H x W x D): 5" x 15" x 15"
Weight: 2 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Marketing Drive and Exxon Mobil, Boston, MA
Product(s) Promoted: Mobil 1
Distribution: Nationwide
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 2/1/08
Intended Duration: 5 months
Dimensions (H x W x D): 7" x 21" x 21"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Dasani one-liter bottles
Distribution: National distribution to c-stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 3/1/07
Intended Duration: 1-2 Years
Dimensions (H x W x D): 20" x 8" x 22"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2008 Contest Declaration

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: All Pepsi-Cola brands
Distribution: Convenience stores
Number of Stores: 4,000
Production Run Quantity: 4,000
Introduction: 3/7/06
Intended Duration: Permanent
Dimensions (H x W x D): 4" x 26" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Extra and Corona Light Beer
Distribution: Convenience Stores
Number of Stores: TBD
Production Run Quantity: 500
Introduction: 5/1/08
Intended Duration: 3-5 Years
Dimensions (H x W x D): 10" x 26" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

The sluggish economy has more shoppers of all income levels turning to supercenters, and the shift may signal a permanent change.