Convenience Stores

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: All Pepsi-Cola brands
Distribution: Convenience stores
Number of Stores: 4,000
Production Run Quantity: 4,000
Introduction: 3/7/06
Intended Duration: Permanent
Dimensions (H x W x D): 4" x 26" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Extra and Corona Light Beer
Distribution: Convenience Stores
Number of Stores: TBD
Production Run Quantity: 500
Introduction: 5/1/08
Intended Duration: 3-5 Years
Dimensions (H x W x D): 10" x 26" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2008 Contest Declaration

The sluggish economy has more shoppers of all income levels turning to supercenters, and the shift may signal a permanent change.