Consumer Electronics

Lexmark International Inc.
Lexmark 2030 Color Jetprinter
P-O-P

F.O. Phoenix/Conocraft
Dual-Deck VCR Kiosk
Go Video

Everbrite Inc.
DVD Merchandising Display
Thomson Electronics

Product: Smirnoff vodka
Materials/Processes involved: Pole topper with vacuum-formed "head", glasses, cassette player, earphones and fabric bandana.
Marketing objectives: Secure floor space after holiday with the Easter Island head transformed into "Rocky" wearing headphones. The cassette player is a consumer offer item.
Producer company: Ultimate Display Industries, Jamaica, N.Y.

Product: Get Ready for Preschool line
P-O-P company: Eastern Packaging, Springfield, Mass.
Distribution: Upscale department stores, mass merchants, supermarkets
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
Sanitoy is expanding its timer line for preschoolers with talking versions of two existing products. The corrugated displays were designed to allow for mixing all the products.