Consumer Electronics

Client: Moore Business Communications Services, McLean, Va.
Product Promoted: Sprint Prepaid Calling Cards
Objective: To provide warehouse discount stores, like Sam's Club and Costco, with a display that is representative of their environment. The stores receive the display fully assembled and stocked and because of its pallet base design, it can be easily moved to different locations within the store.
Introduction: February 1999
Number of Displays: 1,000
Construction/Materials: PVC, corrugated, wood

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Marketing program includes displays offering DC Comics magazines

Client: Sears Roebuck and Co., Hoffman Estates, Ill.
Distribution: Sears electronic departments
Size of Run: 900
Producer: Harbor Industries, Grand Haven, Mich.
Division: Permanent, Personal Telecommunications
Objectives: The client wanted a display that would exhibit the department's complete line of radar detectors, CBs and scanners. It also needed to communicate to the customer the features, brand name, price and model number of each product. The unit was designed to last for a three-year period.

Client: Panasonic Consumer Electronics Co., Secaucus, N.J.
Distribution: Specialty car audio dealers
Size of Run: 40
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Transportation
Objectives: To design a unit that would allow customers to experience the awesome surround sound and picture quality of DVD and to grab their attention in a crowded, competitive environment. It also allows dealers to demonstrate the DVD system, showing unprecedented viewing options for rear seat passengers.