Consumer Electronics

Client: Moore Business Communications Services, McLean, Va.
Product Promoted: Sprint Prepaid Calling Cards
Objective: To provide warehouse discount stores, like Sam's Club and Costco, with a display that is representative of their environment. The stores receive the display fully assembled and stocked and because of its pallet base design, it can be easily moved to different locations within the store.
Introduction: February 1999
Number of Displays: 1,000
Construction/Materials: PVC, corrugated, wood

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Marketing program includes displays offering DC Comics magazines

Client: Wal-Mart, Bentonville, Ark.; Hewlett Packard, Palo Alto, Calif.
Products Promoted: Inkjet cartridges and media
Objective: To create a category solution for inkjet cartridges while addressing shrink issues.
Number of Displays: 1,570
Construction/Materials: Sheet metal, styrene and wire
P-O-P Company: Beeline Group Inc., Newark, Calif.

Client: Metrocall, Alexandria, Va.
Products Promoted: Motorola Wireless Messaging products
Objective: To create a visually stimulating presence for the launch of the Motorola communication devices in Walgreens stores nationwide.
Introduction: October 1999
Number of Displays: 2,500
Construction/Materials: Acrylic SPS board, off-set lithography
P-O-P Company: Display Systems Inc., Maspeth, N.Y.