Consumer Electronics

Product: HP LaserJet printers
P-O-P company: The Beeline Group, Newark, Calif.
Introduction: November 1999
Duration: Semipermanent
Construction: Cardstock, vinyl
Display set-up: Field and retail staff
HP's new merchandising layout is designed to lead customers to the appropriate printer. Customized P-O-P can help retailers create a unique look.

Client: Wal-Mart, Bentonville, Ark.; Hewlett Packard, Palo Alto, Calif.
Products Promoted: Inkjet cartridges and media
Objective: To create a category solution for inkjet cartridges while addressing shrink issues.
Number of Displays: 1,570
Construction/Materials: Sheet metal, styrene and wire
P-O-P Company: Beeline Group Inc., Newark, Calif.

Client: Metrocall, Alexandria, Va.
Products Promoted: Motorola Wireless Messaging products
Objective: To create a visually stimulating presence for the launch of the Motorola communication devices in Walgreens stores nationwide.
Introduction: October 1999
Number of Displays: 2,500
Construction/Materials: Acrylic SPS board, off-set lithography
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Campaign gains visibility for cordless keyboard and mouse products

Client: Kidde Fire Products, Melbane, N.C.
Product Promoted: Nighthawk Smoke/Fire and Carbon Monoxide Alarm
Objective: The client wanted to introduce its "Talking" Alarm with a talking on-shelf voice box that describes the product in Home Depot stores.
Introduction: August 1999
Number of Displays: 3,000
Construction/Materials: 12-point four-color printed sleeve with push-button activation, plastic-molded 10-second talking voice box
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Product: The Wall Street Journal Interactive Edition
Number of displays: 1,700
P-O-P companies: Brandesign (packaging and creative design) Monroe Township, N.J.; Inland Paperboard and Packaging (manufacture), Hackensack, N.J.
Distribution: Staples stores nationwide
Introduction: November 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff