Consumer Electronics

Client: AT&T Wireless, Redmond, Wash.
Introduction: October 2002
Number of displays: 3,000
Construction: Windows-based MercuryONE computers with audio and trackball functions and touchscreens, 42-inch MercuryONE plasma screens
Distribution: AT&T Wireless stores
P-O-P company: Mercury Online Solutions Inc., Bainbridge Island, Wash.

Client: Logitech
Product: io Digital Pen
Producer: Protagon Display Inc., Toronto
Date of Introduction: November 2002
Distribution: Office supply and home electronics stores
Size of Run: 400

The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P

Client: Logitech
Product: io Digital Pen
Producer: Protagon Display Inc., Toronto
Date of Introduction: November 2002
Distribution: Office supply and home electronics stores
Size of Run: 400