Consumer Electronics

Client: Gillette/Duracell, Boston, MA
Introduction: August 27, 2004
Size of Run: 2,710
Distribution: Consumer Electronics/Entertainment
Dimensions (H x W x D): 5' x 4' x 5'
Weight: 500 lb.
Producer: New Dimensions Research Corp., Melville, N.Y.

Client: Franklin Electronic Publishers, Burlington, NJ
Production Date: September 9, 2004
Size of Run: 800
Distribution: OfficeMax
Duration: Temporary
Producer: Menasha Display Group, Philadelphia

Client: Olympus America Inc., Melville, NY
Production Date: November 1, 2004
Size of Run: 650
Duration: Permanent
Producer: Frank Mayer & Associates, Grafton, WI

Client: Epson America Inc., Long Beach, CA
Distribution: Sam's Club
Size of Run: 500
Production Date: August 2004
Duration: Permanent
Producer: Array, Los Angeles
Comments: This display demonstrated Epson's product by projecting an image against the header card of the display. A mirrored acrylic card reflects light from the projector lens onto the headers, and a valance keeps the ambient fluorescent lighting of Sam's Club off of it. Consumers could test the projector without the help of store staff.

Product: Tablet PC
Number of Displays: 1,300+
P-O-P Company: Frank Mayer & Associates, Grafton, Wis.
Distribution: Consumer electronics and computer stores
Introduction: June 2004
Duration: Permanent
Construction: Metal frame, vacuum-formed plastic
Comments: This P-O-P display for Microsoft's tablet PC encourages consumers to interact with the product.

Client: Microsoft Corp., Redmond, WA
Producer: Rapid Displays, Chicago and Union City, CA
Comments: The feeling of a believable city in this standee is created through the foreshortening of buildings and litho printing on foil, which gives the fire in the sky a shimmering, animated feel that resembles reflected flames. The Master Chief character is constructed of more than 25 pieces of multi-layered foamboard.

Client: Thomson, Indianapolis
Production Date: June 1, 2004
Size of Run: 1,150
Duration: Permanent
Producer: United Displaycraft, Des Plaines, IL
Comments: Thomson sells its AR brand of audio/visual cables in sleek packaging. This display was designed to mimic that clean look. Peg hooks can be affixed to either side to merchandise product. The entrant reports that because of strong sales, the client is developing other versions of this display to create a P-O-P "family."

Client: Bose Corp., Framingham, MA
Production Date: February 16, 2004
Distribution: Sam's Club
Size of Run: 500
Duration: Temporary
Producer: Great Northern Display Group, Racine, WI

Client: Nextel Communications, Reston, VA
Production Date: October 1, 2004
Size of Run: 700
Producer: Bish Creative Display Inc., Lake Zurich, IL

Client: Sony Ericsson, Research Triangle Park, NC
Producer: Under 1Roof, Dallas
Comments: For the late 2004 launch of its Z500 multifunction wireless phone, Sony Ericsson appealed to people's desire for instant fame. A sweeps program offered the winner a walk-on role in a movie.