Consumer Electronics

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Permanent
Client: Philips Consumer Electronics, Atlanta
Producer: Rapid Displays, Chicago and Union City, Calif.
Size of Run: 410
Comments: This display led to sales results that indicated sell-through at 50% ahead of projections, according to the entrant company. Additional placement was achieved in four major national electronics retailers.

Retail Category: Sporting Goods/Toys/Pet
Display Type: Interactive/Kiosks
Client: Toys "R" Us Inc., Paramus, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 350
Comments: The objective was to use an existing fabricated sheet metal design for an enclosure and turn it into a creative surround for an electronic scanner in-store. By using Geoffrey, the unit became an inviting friend who tells customers the price of items.

Retail Category: Stationery/Office/Gift
Display Type: Counter: Permanent
Client: Office Max, Cleveland
Producer: Dempsey Printing Inc., Cleveland
Size of Run: 1,000
Comments: The counter card was designed to promote the copier in lieu of its actual presence in-store. It had to be eye-catching, informative, durable and easy to set up.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Best Buy Co., Eden Prairie, Minn.
Producer: Meyers Display, Minneapolis
Size of Run: 450
Comments: Almost all of the Best Buy stores featuring this "Free Party Pack" reported increased sales of televisions during Super Bowl season. Placed on endcaps near the television area, the displays offered a free cooler, Slim Jim snack, and coupons for Totino's pizza and Pepsi with the purchase of any 32-inch or larger TV.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Microsoft Corp., Redmond, Wash.
Producer: Norton Lantz & Low, Seattle
Size of Run: 3,900
Comments: The "bliss" XP desktop graphics reinforce the XP brand. A die-cut foamboard body with a plastic base and styrene/PETG tip-ons showcases the Windows XP logo.

A profile of Microsoft's Bill Brownell

Product: Prepaid phone cards
Number of displays: 5,700 P-O-P kits
P-O-P company: Drift Inc., Dallas
Distribution: 7-Eleven stores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated and paper
Display set-up: Retail staff
Verizon joined forces with 7-Eleven stores to create four different phone cards sold only at 7-Eleven. Window posters, counter cards and a 32-foot storefront banner were some of the P-O-P designed for the in-store marketing campaign.

Retail Category: Mass Merchants
Display Type: Endcaps & Power Wings
Client: Tiger Electronics, Vernon Hills, Ill.
Producer: Design Phase Inc., Northbrook, Ill.
Size of Run: 1,580
Comments: The marketing objective was to create a standalone environment to introduce the Hit Clips Micro Music System product line at Wal-Mart stores. The endcap helped lift sales 28% in stores that used it compared to stores displaying the product from existing peg hooks, according to the entry board.

Retail Category: Specialty Shops/Services
Display Type: Permanent Signage
Client: Epiphone Guitar, Nashville, Tenn.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 100
Comments: The Epiphone neon program consisted of an acoustic guitar and two electric guitar signs. Each was made of red, white and blue neon tubing and could be hung from the ceiling or mounted to a wall.