Cricket Indirect Retail Display
Client: Cricket Communications, San Diego
Materials: 3/4-inch MDF, high-pressure melamine, brushed mylar, 4-color screenprinting on thermal-formed acrylic
Introduction: May 2003
Size of Run: 2,000
Comments: This unit was designed to "act as a silent salesperson in the absence of a sales associate," says the P-O-P company.
P-O-P Company: DNI Marketing Group, St. Charles, Ill.