Palm Tungsten Package
Product: Palm Tungsten and Zire Personal Digital Assistants
P-O-P companies: Rapid Displays, Chicago and Union City, Calif.; Impact Display, New York
Distribution: Mass merchants, office supply stores, electronics stores
Introduction: October 2002
Duration: Semipermanent
Construction: Fabric, paper
Display set-up: Merchandising staff, retail staff
Palm created a new silver box with a viewing window allowing customers to see its new Palm Tungsten PDA.