Sony Ericsson Countertop
Product: Wireless camera phones
Number of displays: 1,500
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Distribution: Phone stores, specialty retailers
Introduction: February 2003
Duration: Semipermanent
Construction: Steel, brushed aluminum, acrylic
Display set-up: Retail staff
Comments: The campaign's generic display can merchandise many Sony Ericsson phones.