Consumer Electronics

Client: Watkins Manufacturing, Vista, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: January 2003
Size of Run: 105
Comments: Helps Hot Springs Spa consumers understand how the optional audio system can improve the spa experience. The P-O-P and sell-through effort helped create high demand and a nine-week backorder for the audio systems.

Client: Thales Navigation
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: November 2003
Size of Run: 1,000
Comments: Demonstration unit can be used as a countertop display or mounted in-line. Was placed at electronics retailers including Circuit City, Costco, CompUSA, Tweeter and Staples.

Client: Hewlett-Packard Co., Cupertino, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: June 2003
Size of Run: 110
Comments: All components were shipped fully assembled to retailers, who only had to attach the Tablet PC of their choice to the display's anti-theft cable. The display helped contribute to sales increases of 20% during the fourth quarter of 2003.

Client: Delphi Electronics, Troy, Mich.
Producer: Array, Los Angeles
Duration: Semipermanent
Size of Run: 700
Comments: Because the product costs more than $1,000, theft-prevention was a key client objective. A retractable cord attached to a metal plate at the base of the unit secures the product while enabling consumers to handle the item. The initial order called for 200 units. However, after seeing a prototype, the client decided on 700. Sales, according to the entrant company, are "exceeding forecasts by almost 300%."

Client: Microsoft Corp., Redmond, Wash.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Duration: Permanent
Size of Run: 300
Date of Introduction: June 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Comments: Kiosks placed in campus bookstores promoted Microsoft Office and invited students to try the software on the supplied Tablet PC.

Client: Bose Corp., Framingham, Mass.
Producer: Menasha Display Group, Philadelphia
Duration: Temporary
Size of Run: 1,000
Comments: This is the first temporary display from Bose, generally known for large audio demonstration displays. The sturdy corrugated unit holds 88 pounds of product when fully packed. The display markets Mediamate computer speakers and TriPort headsets.

Client: Symantec Corp., Cupertino, CA
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Introduction: 2003

Client: Wherify Wireless, Redwood Shores, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: April 2003
Size of Run: 600
Comments: All units in the Wherify display program shipped fully assembled and packed out with dummy display product. The GPS locator is designed for kids, so the displays were designed to have bright graphics while also educating parents.