Consumer Electronics

Retailer: CompUSA
Location: Niles, IL

Client: Staples Inc., Framingham, MA
Production Date: June 2004
Size of Run: 1,200
Duration: Permanent
Producer: Diam International, Woodside, NY

Client: Sony Ericsson, Research Triangle Park, NC
Producer: Under 1Roof, Dallas
Comments: This countertop unit, shipped to Cingular stores nationwide, plays up the offer for a free faceplate with the purchase of the Z500 phone.

Unit adjusts for store shelves; was modified to accommodate Staples

Client: Gillette/Duracell, Boston, MA
Introduction: August 27, 2004
Size of Run: 2,710
Distribution: Consumer Electronics/Entertainment
Dimensions (H x W x D): 5' x 4' x 5'
Weight: 500 lb.
Producer: New Dimensions Research Corp., Melville, N.Y.

Client: Franklin Electronic Publishers, Burlington, NJ
Production Date: September 9, 2004
Size of Run: 800
Distribution: OfficeMax
Duration: Temporary
Producer: Menasha Display Group, Philadelphia

Client: Olympus America Inc., Melville, NY
Production Date: November 1, 2004
Size of Run: 650
Duration: Permanent
Producer: Frank Mayer & Associates, Grafton, WI

Client: Epson America Inc., Long Beach, CA
Distribution: Sam's Club
Size of Run: 500
Production Date: August 2004
Duration: Permanent
Producer: Array, Los Angeles
Comments: This display demonstrated Epson's product by projecting an image against the header card of the display. A mirrored acrylic card reflects light from the projector lens onto the headers, and a valance keeps the ambient fluorescent lighting of Sam's Club off of it. Consumers could test the projector without the help of store staff.

Product: Tablet PC
Number of Displays: 1,300+
P-O-P Company: Frank Mayer & Associates, Grafton, Wis.
Distribution: Consumer electronics and computer stores
Introduction: June 2004
Duration: Permanent
Construction: Metal frame, vacuum-formed plastic
Comments: This P-O-P display for Microsoft's tablet PC encourages consumers to interact with the product.