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Consumer Electronics

  • Sony Ericcson Floorstand

    Client: Sony Ericsson, Research Triangle Park, NC
    Producer: Under 1Roof, Dallas
    Comments: For the late 2004 launch of its Z500 multifunction wireless phone, Sony Ericsson appealed to people's desire for instant fame. A sweeps program offered the winner a walk-on role in a movie.
    Sony Ericcson Floorstand
  • Microsoft Halo 2 Product Standee

    Client: Microsoft Corp., Redmond, WA
    Introduction: September 1, 2004
    Size of Run: 1,320
    Distribution: Consumer Electronics/Entertainment
    Dimensions (H x W x D): 5' x 1' x 2'
    Weight: 15 lb.
    Producer: Rapid Displays, Chicago and Union City, CA
    Microsoft Halo 2 Product Standee
  • Verizon Wireless Freestanding Sign

    Client: Verizon Wireless, Irvine, Calif.
    Producer: Cornerstone Display Group, San Fernando, Calif.
    Size of Run: 500
    Comments: This sign can be used indoors or out. It was designed for ease of use -- retailers can quickly change out graphics that explain new trends and services.
    Verizon Wireless Freestanding Sign
  • Kodak Multi-Product Counter Unit

    Client: Eastman Kodak Co., Atlanta
    Production Date: July 2004
    Size of Run: 1,000
    Producer: Mechtronics, White Plains, NY
    Kodak Multi-Product Counter Display
  • Staples Digital Camera Fixture

    Client: Staples Inc., Framingham, MA
    Production Date: June 2004
    Size of Run: 1,200
    Duration: Permanent
    Producer: Diam International, Woodside, NY
    Staples Digital Camera Fixture
  • Sony Ericcson Countertop

    Client: Sony Ericsson, Research Triangle Park, NC
    Producer: Under 1Roof, Dallas
    Comments: This countertop unit, shipped to Cingular stores nationwide, plays up the offer for a free faceplate with the purchase of the Z500 phone.
    Sony Ericcson Countertop
  • Microsoft Demo Display Tough on Security

    Unit adjusts for store shelves; was modified to accommodate Staples
  • Duracell Wal-Mart Power Station

    Client: Gillette/Duracell, Boston, MA
    Introduction: August 27, 2004
    Size of Run: 2,710
    Distribution: Consumer Electronics/Entertainment
    Dimensions (H x W x D): 5' x 4' x 5'
    Weight: 500 lb.
    Producer: New Dimensions Research Corp., Melville, N.Y.
    Duracell Wal-Mart Power Station
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