Consumer Electronics

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy stores nationwide
Number of Stores: 816
Production Run Quantity: 816
Introduction: January 2007
Intended Duration: 5 months
Dimensions (H x W x D): 96" x 192" x 72"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100

Client: Erikson Music, Baie D'Urfe, QC
Product(s) Promoted: Vox Amplifiers
Distribution: Music Stores Nationwide
Number of Stores: 100
Production Run Quantity: 100
Introduction: July 2006
Intended Duration: 2 years
Dimensions (H x W x D): 10" x 21" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $101 - $150
Producer: AdMart Custom Signage, Danville, KY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: Best Buy, OfficeMax, Circuit City, CompUSA
Number of Stores: 2,994
Production Run Quantity: 2,994
Introduction: November 2006
Intended Duration: 4 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $151 - $200

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Nintendo Wii Game Unit
Distribution: Best Buy
Number of Stores: 900
Production Run Quantity: 900
Introduction: November 2006
Intended Duration: 1 to 3 years
Dimensions (H x W x D): 60" x 36" x 96"
Weight: 450 lbs.
Budget Category (U.S.): $351 - $400

Client: Nokia, New York, NY
Product(s) Promoted: Nokia Cell Phone
Distribution: Cell Phone Stores & Boutiques
Number of Stores: 200
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 17" x 24" x 16"
Weight: 20 lbs.
Budget Category (U.S.): $801 - $850

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Blu-ray DVD player and DVDs
Distribution: Best Buy, Sears, Circuit City, Regional Accounts
Number of Stores: 1,740
Production Run Quantity: 1,740
Introduction: November 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 27" x 31" x 43"
Weight: 100 lbs.
Budget Category (U.S.): $201 - $250

Client: Microsoft Corp., Seattle, WA
Product(s) Promoted: MS Windows Vista and Office Software
Distribution: CompUSA
Number of Stores: 230
Production Run Quantity: 260
Introduction: January 2007
Intended Duration: 6 months
Dimensions (H x W x D): 36" x 42" x 13"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: iDL Worldwide, Portland, OR

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: GameStop
Number of Stores: 1,000
Production Run Quantity: 1,050
Introduction: November 2006
Intended Duration: One year
Dimensions (H x W x D): 60" x 18" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $351 - $400
Producer: DCI Marketing, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?