Consumer Electronics

Client: Raymarine Inc., Merrimack, NH
Product(s) Promoted: Raymarine LifeTag
Distribution: Specialty stores
Number of Stores: 1,055
Production Run Quantity: 1,055
Introduction: August 2006
Intended Duration: One year
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: TPN Inc., Dallas, TX
Product(s) Promoted: Samsung M620 mobile phone
Distribution: Multiple stores and channels
Number of Stores: 3,000
Production Run Quantity: 4,300
Introduction: March 2007
Intended Duration: 3 months
Dimensions (H x W x D): 24" x 36" x 96"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Meyers, Minneapolis, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sling Media, Foster City, CA
Product(s) Promoted: Slingbox Pro
Distribution: Magnolia Audio Video
Number of Stores: 25
Production Run Quantity: 30
Introduction: April 2007
Intended Duration: 1 year
Dimensions (H x W x D): 15" x 18" x 13"
Weight: 6.5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Zooka Creative, Sunnyvale, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Pictures Home Entertainment, Culver City, CA
Product(s) Promoted: Monster House DVD
Distribution: Wal-Mart stores nationwide
Number of Stores: Not available
Production Run Quantity: 3,350
Introduction: October 2006
Intended Duration: 1 month
Dimensions (H x W x D): 66" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 21,000
Introduction: October 2006
Intended Duration: One month
Dimensions (H x W x D): 72" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Walkman phones
Distribution: National wireless retailers
Number of Stores: 200
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 9 months
Dimensions (H x W x D): 20" x 20" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Seattle, WA
Product(s) Promoted: MS Office 2007 Software and other products
Distribution: Office Depot and Staples Stores nationwide
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 852" x 600" x 26"
Weight: 40 lbs.
Budget Category (U.S.): $601 - $650

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Mass retailers of DVD, Circuit City, Kmart
Number of Stores: 25,000
Production Run Quantity: 39,550
Introduction: October 2006
Intended Duration: 2 months
Dimensions (H x W x D): 75" x 38" x 15"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Intuit, Mountain View, CA
Product(s) Promoted: TurboTax and Quicken Software
Distribution: National Tier II Stores
Number of Stores: 1,500
Production Run Quantity: 1,550
Introduction: December 2006
Intended Duration: 4 months
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150