Consumer Electronics

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Microsoft Gears of War 2
Distribution: Best Buy chains throughout the country
Number of Stores: 945
Production Run Quantity: 945
Introduction: 10/31/08
Intended Duration: Month of November
Dimensions (H x W x D): 24" x 24" x 60"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: AllpakTrojan, Renton, WA

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Design of the Times 2009 Contest Declaration

Client: Motorola Inc., Selfridges London
Product(s) Promoted: AURA Mobile Phone
Distribution: Consumer Electronics/Entertainment Retailers
Number of Stores: 1
Production Run Quantity: 5,000
Introduction: 12/1/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 63" x 9" x 9"
Weight: 60 lbs.
Budget Category (U.S.): $401 - $450 (display only)
Producer: Motorola Inc., Barrington, IL

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Design of the Times 2009 Contest Declaration

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: National retailers including Microcenter and Fry's Electronics
Number of Stores: 1,250
Production Run Quantity: 1,250
Introduction: 11/30/08
Intended Duration: 5 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $251 - $300 (display only)

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD & Blu-ray
Distribution: U.S.: Kmart, Best Buy, Supermarkets. Canada: Walmart, Sam's Club, Zellers, Supermarkets
Number of Stores: 6,200
Production Run Quantity: 6,200
Introduction: 10/28/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 70" x 48" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $251 - $300 (display only)

Client: Nintendo of America, Redmond, WA
Product(s) Promoted: Nintendo DSi Game Console
Distribution: Target, Game Crazy, GameStop, Pamida
Number of Stores: 6,691
Production Run Quantity: 9,705
Introduction: 3/23/09
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 9" x 3"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2009 Contest Declaration

Client: Warner Bros., Burbank, CA
Product(s) Promoted: DVD and Blu-ray
Distribution: Kmart and Circuit City as well as independent electronics, drug and supermarket retailers
Number of Stores: 23,000
Production Run Quantity: 23,000
Introduction: 12/9/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 64" x 26" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15 (display only)

Client: Eye-Fi Inc., Mt. View, CA
Product(s) Promoted: Eye-Fi wireless SD cards
Distribution: Best Buy, Fry's Electronics, Apple Store, J&R, Ritz Camera (all nationwide)
Number of Stores: 1,500
Production Run Quantity: 50,000
Introduction: 5/1/09
Intended Duration: 1-2 years
Dimensions (H x W x D): 8" x 6" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)