Consumer Electronics

Client: Nintendo of America, San Francisco, CA
Product(s) Promoted: Nintendo Fire Emblem Shadow Dragon Game
Distribution: GameStop, EB & Rhino Stores
Number of Stores: 4,160
Production Run Quantity: 5,200
Introduction: 2/1/09
Intended Duration: 2 Months
Dimensions (H x W x D): 18" x 14" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2009 Contest Declaration

Client: Warner Bros., Burbank, CA
Product(s) Promoted: DVD and Blu-ray
Distribution: Kmart and Circuit City as well as independent electronics, drug and supermarket retailers
Number of Stores: 2,625
Production Run Quantity: 2,625
Introduction: 9/13/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 72" x 28" x 16"
Weight: 6 lbs.
Budget Category (U.S.): $11 - $15 (display only)

Client: Motorola Inc., North America
Product(s) Promoted: MOTOROKR E8
Distribution: Consumer Electronics/Entertainment Stores
Number of Stores: 1,400
Production Run Quantity: 1,400
Introduction: 4/30/08
Intended Duration: 6 months
Dimensions (H x W x D): 25" x 10" x 5"
Weight: 15 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Motorola Inc., Barrington, IL

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Design of the Times 2009 Contest Declaration

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: XBOX Videogame
Distribution: Nationwide: GameStop, Game Crazy, Fry's Electronics,
Number of Stores: 5,050
Production Run Quantity: 5,050
Introduction: 9/23/08
Intended Duration: 2 months
Dimensions (H x W x D): 60" x 35" x 17"
Weight: 11 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Origin LLC, Burbank, CA

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Design of the Times 2009 Contest Declaration

Client: Sonos Inc., Boston, MA
Product(s) Promoted: Sonos Music System
Distribution: Best Buy Magnolia Stores
Number of Stores: 380
Production Run Quantity: 380
Introduction: 8/13/08
Intended Duration: 36 months
Dimensions (H x W x D): 60" x 72" x 24"
Weight: 200 lbs.
Budget Category (U.S.): $951 - $1,000 (display only)
Producer: Design Phase, Waukegan, IL

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Design of the Times 2009 Contest Declaration

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD and Bluray
Distribution: U.S.: Kmart, Best Buy, Supermarkets. Canada: Walmart, Sam's Club, Zellers, Supermarkets
Number of Stores: 3,200
Production Run Quantity: 3,200
Introduction: 10/28/08
Intended Duration: 2 Weeks
Dimensions (H x W x D): 78" x 48" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Universal Studios Home Entertainment, Universal City, CA
Product(s) Promoted: The Tale of Despereaux DVD and Blu-ray
Distribution: Consumer electronics retailers, supermarkets and drugstores nationwide
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/7/09
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 42" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $26 - $50 (display only)