Consumer Electronics

Client: Eye-Fi Inc., Mt. View, CA
Product(s) Promoted: Eye-Fi wireless SD cards
Distribution: Best Buy, Fry's Electronics, Apple Store, J&R, Ritz Camera (all nationwide)
Number of Stores: 1,500
Production Run Quantity: 50,000
Introduction: 5/1/09
Intended Duration: 1-2 years
Dimensions (H x W x D): 8" x 6" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD and Bluray
Distribution: U.S.: Kmart, Best Buy, Supermarkets. Canada: Walmart, Sam's Club, Zellers, Supermarkets
Number of Stores: 3,200
Production Run Quantity: 3,200
Introduction: 10/28/08
Intended Duration: 2 Weeks
Dimensions (H x W x D): 78" x 48" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Motorola Inc., Selfridges London
Product(s) Promoted: AURA Mobile Phone
Distribution: Consumer Electronics/Entertainment Retailers
Number of Stores: 1
Production Run Quantity: 5,000
Introduction: 12/1/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 63" x 9" x 9"
Weight: 60 lbs.
Budget Category (U.S.): $401 - $450 (display only)
Producer: Motorola Inc., Barrington, IL

---

Design of the Times 2009 Contest Declaration

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Microsoft Gears of War 2
Distribution: Best Buy chains throughout the country
Number of Stores: 945
Production Run Quantity: 945
Introduction: 10/31/08
Intended Duration: Month of November
Dimensions (H x W x D): 24" x 24" x 60"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: AllpakTrojan, Renton, WA

---

Design of the Times 2009 Contest Declaration

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: National retailers including Microcenter and Fry's Electronics
Number of Stores: 1,250
Production Run Quantity: 1,250
Introduction: 11/30/08
Intended Duration: 5 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $251 - $300 (display only)

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD & Blu-ray
Distribution: U.S.: Kmart, Best Buy, Supermarkets. Canada: Walmart, Sam's Club, Zellers, Supermarkets
Number of Stores: 6,200
Production Run Quantity: 6,200
Introduction: 10/28/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 70" x 48" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $251 - $300 (display only)

Client: Warner Bros., Burbank, CA
Product(s) Promoted: DVD and Blu-ray
Distribution: Kmart and Circuit City as well as independent electronics, drug and supermarket retailers
Number of Stores: 23,000
Production Run Quantity: 23,000
Introduction: 12/9/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 64" x 26" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15 (display only)

Client: Verizon, Morristown, NJ
Product(s) Promoted: Cell Phones, Plans, Accessories, Brochures
Distribution: Verizon Wireless Indirect Retail Stores
Number of Stores: 300
Production Run Quantity: 1,000+ ongoing
Introduction: 7/15/08
Intended Duration: Permanent, Ongoing
Dimensions (H x W x D): 84" x 50" x 24"
Weight: 185 lbs.
Budget Category (U.S.): More than $1,001 (display only)

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Blue Track Mouse
Distribution: Office Depot
Number of Stores: 1,100
Production Run Quantity: 1,231
Introduction: 1/1/09
Intended Duration: 3 months
Dimensions (H x W x D): 60" x 48" x 19"
Weight: 85 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: Origin LLC, Burbank, CA

---

Design of the Times 2009 Contest Declaration

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: XBOX Videogame
Distribution: Nationwide: GameStop, Game Crazy
Number of Stores: 5,200
Production Run Quantity: 5,200
Introduction: 1/23/09
Intended Duration: 2 months
Dimensions (H x W x D): 61" x 33" x 18"
Weight: 11 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Origin LLC, Burbank, CA

---

Design of the Times 2009 Contest Declaration