Play Big: The Consumer Packaged Goods Imperative Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry Chart 3: Limited-Assortment Category Pricing Advantage Chart 2: Limited-Assortment Store Departmental Price Advantages Consumer Food-Shopping Trip Patterns, 2003 Highlights from ACNielsen's Annual Report on Channel Shopping Shifts Household Penetration and Average Annual Trips for Various Food Channels, 2002 Point-of-Purchase Alcohol Marketing and Promotion by Store Type A federal report on in-store advertising frequency, by channel Chart 4: Example of Top 20 Payback Stores *Determined by aisle optimization program **Determined by Reset Analyzer Program Objectives: What is the primary objective of the P-O-P you develop? Beer Shopper & Consumer Insights Size, Sales and SKUs of Food Stores, by Format First Previous 607 608 609 Next Last
