Club & Warehouse

Retailer: BJ's Wholesale Club
Product: Berkley & Jensen French Sea Salt
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Condiments
Price: $5.99, 18-ounce container
Comments: BJ's sea salt was developed to appeal to Williams-Sonoma fans, but at a savings of 15% to 60% over comparable national brand products.

Retailer: Costco
Product: Kirkland Signature Salon Formula Protein Shampoo
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Bath and Body
Comments: Kirkland's specialty shampoo is another example of how private label manufacturers and retail partners are learning to respond quickly to consumer preferences in the hair care category.

Product: Vendange wines and partner pizza products
Number of displays: 2,000
P-O-P company: Sterling Promotional Corp., Purchase, NY
Distribution: Supermarkets, club stores, c-stores, liquor stores, select restaurants
Introduction: July 2006
Duration: Temporary
Construction: Composite resin, chalkboard
Set-up: Vendange distributors
Comments: Vendange used the traditional look of this chalkboard display to convey the recipe contest's Little Italy theme.

Retailer: Costco
Location: Chicago

Client: Brown Forman, Louisville, MS
Introduction: November 2005
Product(s) Promoted: Jack Daniel's Single Barrel Whiskey
Distribution: Costco stores
Intended Length of Use: 2 years
Size of Run: 50
Dimensions (H x D x W): 20" x 10.5" x 17.5"
Weight: 22 lbs.
Producer: AmeriPak Industries, Santa Ana, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?