Club & Warehouse

Client: George Weston Bakeries, Bayshore, NY
Introduction: May 2006
Product(s) Promoted: Entenmann's Ultimate Dessert Cakes
Distribution: Northeast and Midwest including BJ's club stores
Intended Length of Use: 6 weeks
Size of Run: 5,000
Dimensions (H x D x W): 15" x 3" x 38"
Weight: 5 lbs.
Producer: Vision Marketing Group Inc., Westport, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: 3M Corp., St. Paul, MN
Introduction: May 2006
Product(s) Promoted: 3M Command Strips
Distribution: Wal-Mart and Sam's Club
Intended Length of Use: 6 to 8 weeks
Size of Run: 1,500
Dimensions (H x D x W): 41" x 23.25" x 17.5"
Weight: 42 lbs.
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Fuel pump with video monitor, coupon dispenser broadcasts in-store promotional messages

Client: Philips Sonicare DAP, Stamford, CT
Producer: Darko Inc., Twinsburg, Ohio
Size of Run: 1,000
Comments: To simulate the brush head demonstration of the product, the display used a custom electronic circuit board with 118 white LEDs that were placed behind a printed translucent graphic of the toothbrush.

The producer combined two products, the Oral-B D18 and S18 sonic toothbrushes, in one display for Costco and Sam's Club. The unit was designed to sit on top of a pallet, completely assembled and ready to install upon arrival. The unit also had to be interchangeable between the two products.

• Products attached to the base. Customers can handle the toothbrushes before deciding to buy.
• Separate pedestals and graphics share one base, but the display could split into two different units if needed.