Club & Warehouse

Client: H&R Block, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Sam's Club
Number of Stores: 582
Production Run Quantity: 582
Introduction: 12/1/07
Intended Duration: 4 months
Dimensions (H x W x D): 60" x 50" x 50"
Weight: 100 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: HL2, Seattle, WA

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Design of the Times 2008 Contest Declaration

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Dove Ultimate Clear Cool Essentials 2.6-ounce 4-pack Anti-Perspirant & Deodorant
Distribution: Costco
Number of Stores: 300
Production Run Quantity: 1,500
Introduction: 4/1/08
Intended Duration: 3 weeks
Dimensions (H x W x D): 42" x 47" x 39"
Weight: 296 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Smurfit-Stone Display and Graphics, Jackson, WI

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Design of the Times 2008 Contest Declaration

Client: Epson America, Long Beach, CA
Product(s) Promoted: S5 Projector
Distribution: Sam's Club
Number of Stores: 300
Production Run Quantity: 325
Introduction: 11/10/07
Intended Duration: 12 months
Dimensions (H x W x D): 36" x 30" x 18"
Weight: 18 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Green Works All-Purpose Cleaner and Glass Cleaner
Distribution: Costco
Number of Stores: 389
Production Run Quantity: 389
Introduction: 4/1/07
Intended Duration: 1-month promotion and permanent SKU placement
Dimensions (H x W x D): 32" x 48" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

The sluggish economy has more shoppers of all income levels turning to supercenters, and the shift may signal a permanent change.