Flat Earth Floorstand
Product: Flat Earth fruit and veggie crisps
Number of displays: 30,000
Producer: Rapid Displays, Chicago and Union City, CA
Distribution: National supermarket chains, club stores and mass merchants
Introduction: February 2007
Duration: Semipermanent
Comment: This silo-shaped display for Frito-Lay's Flat Earth crisps was placed in produce and health-food sections to reinforce the snack's healthy image.
