Beyond Basic Product Merchandising SmithKline Beecham Defines the Future of Newest Category Visibility Slide Proves 'The Real Thing' in Promoting Coke Rx to OTC = P-O-P As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical. Weiser Expands Rack Display, Will Offer to More Retailers Macco Adhesives Cleans Up Display Presentation Modular System Aids Placement Of Smoking-Cessation Products How To Maximize In-Store Service Reps Frito-Lay Introduces Mobile Merchandiser for Foodservice Operators Schweppes' Holiday Racks Stress Effervescence 1997 P-O-P Trends Report: Marketer Survey Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required. First Previous 232 233 234 235 236 Next Last
