Candy & Gum

Advertiser: Hershey Chocolate Co., Hershey, Pa.
Producer: Glover Advertising, Secaucus, N.J.
Objective: To provide a second major candy department in stores, and gain incremental sales.

Product: Wrigley Chewing Gum
Number of displays: 15,000
Average unit cost: $10.68 (based on quantity)
P-O-P company: Advertising Display Co.
Distribution: Self-serve gas stations
Introduction: September 1990
Duration: Permanent
Construction: Injection-molded plastic with suction cups and mylar labels
Impulse buying is encouraged by a simple, glass-mounted gum display.