Candy & Gum

Product: JBz chocolate candies
Number of displays: 500 floorstands, 250,000 flavor cards, several thousand to several million danglers, static clings for windows, counter cards, sticker sheets, bulk bin labels and tear-off bags
Distribution: Supermarkets, mass merchants, specialty accounts
Introduction: May 2003
Duration: Permanent (floorstand), temporary (all other pieces)
Construction: Metal with acrylic bins (floorstand), variety of materials for other pieces
Display set-up: Brokers, in-house reps, retail staff

Sugar-free and diet candies are leading the charge of new candy product introductions. An increase in extreme flavors, novelty candies and licensing tie-ins are also adding to the booming confection biz.

Client: Wrigley/North American Corp., Chicago
Number of displays: 30,000
Construction: Blue tint amalloy, injection-molded trays and backwalls, four-color metallic pressure- sensitive labels, corrugated fillers
Distribution: Convenience stores
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: Hershey Foods, Hershey, Pa.
Introduction: September 2002
Number of displays: 20,000
Construction: Flexo-printed e flute and b flute corrugated
Distribution: Convenience stores and supermarkets
P-O-P company: Menasha Display Group, Philadelphia
Comments: Sales increased by 20% thanks to this holiday-themed Kit Kat floor display. The display supported Hershey's limited edition, seasonal offering of the Kit Kat White and Dark bars.

Client: Cadbury Adams USA, Parsippany, N.J.
Introduction: October 2003
Size of run: 21,675
Materials/processes used: Corrugated, four-color process litho label
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Merchandised two brands in a minimal amount of counter space.