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Candy & Gum

2005 P-O-P Trends Report

Brand marketers evaluate retailer performance, P-O-P budgets and technology
Hershey Foods Liquid Ice Jessica Simpson Standee
Calcium-Enriched Gum to Hit Aisles in 2005

P-O-P power wing to tout health claims; magazines and TV to support
Hershey Foods Liquid Ice Countertop Display
Estroven Calci-Fresh Gum Power Wing

Amerifit Nutrition is planning a 24-count power-wing display for the first quarter of 2005 to help introduce its Calci-Fresh calcium-supplement gum to drugstores and mass merchants.
Producer: Sonoco CorrFlex, Hartsville, S.C.
2. Creative Elements Ratings, by Product Category
Chart L: Account-Specific Activity at Retail
Chart N: RFID Testing & Deployment
Chart J: P-O-P Budgets by Respondent's Product Category
Chart M: Fairness in Category Management

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