Candy & Gum

Introduction: Summer 2004
Producer: Sonoco Corrflex, Hartsville, S.C.
This floorstand sports the same warm tones and round die-cuts as Cadbury Adams' new counter display. All displays were deployed for the launch of three brand extensions.

Introduction: Summer 2004
Producer: Sonoco Corrflex, Hartsville, S.C.
Three displays with a common look helped Cadbury Adams launch three brand extensions to different target markets.

Cadbury Adams integrates three new gum flavors, for three different brands, into one display program.

"Not all permanent displays are massive or immobile. This unit from Hershey Foods does the job with tubular steel construction and sheet metal trays that hold standard cartons of the marketer's popular To Go packs in various flavors.
    The "stop light" icon molded on the sides clearly conveys the "to go" theme, as does the high-visibility header. Four casters enable retailers to move this unit to any high-traffic area of the store (it can even double as a lane blocker).

Introduction: Summer 2004
Producer: Sonoco Corrflex, Hartsville, S.C.
This floorstand sports the same warm tones and round die-cuts as Cadbury Adams' new counter display. All displays were deployed for the launch of three brand extensions.