Candy & Gum

Client: Hershey Foods Corp., Hershey, PA
Production Date: May 1, 2004
Size of Run: 5,000
Duration: Permanent
Distribution: Convenience Stores
Dimensions (H x W x D): 2' x 1' x 2'
Weight: 5 lb.
Producer: United Displaycraft, Des Plaines, IL

"Somewhere in the back of my mind, low-carb candy is listed under 'oxymoron' along with 'jumbo shrimp,' but if anyone can pull it off, the folks at Russell Stover can.
     From a merchandising point of view, the marketers are on the right track by simply taking their usual endcap and giving it a makeover, with new graphic end panels and shelf strips in the new 'Low-Carb' colors.

Client: Madden Communications Inc., Wood Dale, IL
Production Date: October 15, 2004
Size of Run: 10,000
Duration: Permanent
Producer: United Displaycraft, Des Plaines, IL

Client: Hershey Foods Corp., Hershey, PA
Production Date: January 6, 2004
Size of Run: 3,650
Dimensions (H x W x D): 8" x 8" x 1' 3"
Weight: 8 lb.
Duration: Temporary
Producer: Menasha Display Group, Philadelphia

Products: Almond Roca, Cashew Roca, Mocha Roca, Sugar-Free Almond Roca
P-O-P company: Alliance Packaging, Renton, Wash.
Distribution: Mass merchants, supermarkets, drugstores, specialty stores
Introduction: March 2004
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff