"This permanent display from Artisan Chocolate is attractive, well-built with nice wood-grained materials... and totally bland. There's nothing going on here that appeals to my senses and makes me want to buy.
Chocolate needs visual, sensual graphics to bring out its full desirability. Minimally, the side panels should be full-color presentations of these products at their mouth-watering best, and a great header certainly wouldn't have hurt. Sorry, this one's not chocolate; it's vanilla."
-- From "Ricci at Retail," published May 2006