Candy & Gum

Retailer: Albertsons
Location: Los Angeles

Retailer: Bristol Farms
Location: Los Angeles

Retailer: Meijer
Location: Chicago

Retailer: Kmart
Location: Chicago

Client: North American Corp. for Wm. Wrigley Jr. Co., Chicago, IL
Product(s) Promoted: Altoids Chocolate Dipped Mints
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 6,000
Introduction: December 2006
Intended Duration: 1-2 months
Dimensions (H x W x D): 47" x 23" x 12"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10

Client: Masterfoods USA Inc., Hackettstown, NJ
Product(s) Promoted: 21 specially colored M&M's
Distribution: Party City National Stores
Number of Stores: 300
Production Run Quantity: 300
Introduction: May 2007
Intended Duration: 2 years
Dimensions (H x W x D): 72" x 30" x 12"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Elephant Branding, Miami, FL
Product(s) Promoted: Jelly Belly Candy
Distribution: Drop Ship to Restaurants
Number of Stores: 350
Production Run Quantity: 350
Introduction: March 2007
Intended Duration: Years
Dimensions (H x W x D): 48" x 18" x 18"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250
Producer: Global Marketing Group, Fair Lawn, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?