Trident Layers Floorstand
Brand: Trident Layers
Insight: Fruit flavors are the fastest-growing segment in the gum category.
Solution: Launch a fruity gum with a twist -- layers that create a unique visual and taste experience. Play up the fruit combinations visually on displays.
Description: This floorstand from Henschel-Steinau features fruit imagery and merchandises both flavors to encourage shoppers to try each one.