Candy & Gum

Publication: All You
Date: Feb. 19, 2010

Client Company: Cadbury Adams United States
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $50
Production Date: 8/24/2009
Production Run Quantity: 1,000
Objectives: Cadbury wanted to introduce a new 4-pack to generate added sales while meeting budgetary requirements, sustainability initiatives, and the messaging "wow" factor.
Materials: Corrugated, plastic hooks

Client Company: Cadbury Adams United States
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 1 months
Producer: Rand Diversified Companies
Unit Cost: Under $10
Production Date: 8/28/2009
Production Run Quantity: 4,168
Objectives: This display needed to be as compact as possible while holding 72 packs of gum on a mini-wing rack.

Client Company: Cadbury Adams United States
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 1 months
Producer: Rand Diversified Companies
Unit Cost: Under $10
Production Date: 9/28/2009
Production Run Quantity: 45,340
Objectives: To merchandise this unique product in a unique way. The alternating angles on the shelves helped to differentiate the flavors available and highlighted the product's varying flavors layered on top of one another.

Retailer: H-E-B
Location: Houston, TX

Client Company: Cadbury Adams United States
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 1 months
Producer: Rand Diversified Companies
Unit Cost: Under $10
Production Date: 8/12/2009
Production Run Quantity: 6,500
Objectives: This display had to meet Walgreens' unique merchandising specifications while also adhering to a very limited budget.

Client Company: Nestlé Canada
Producer: LG&P Toronto Company
Country of Production: Canada
Country of Placement: Canada (primary), United States, Australia, New Zealand, Philippines (secondary)
Intended Length of Use: 1-2 years
Production Date: April 2008
Production Run Quantity: 4,500 units in Canada; 2,200 units for United States; 100 for Philippines, 400 for New Zealand & Australia
Unit Cost: Under $200