Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. U.S. Retail Food Industry: Store Format Update, 2002 Scooby-Doo Makes Retail Splash Minute Maid targets families and tweens with two Scooby-Doo promotions Prizes? We Don't Pick No "Stinkin' Prizes!" Yoo-hoo launches first-ever under-the-cap promotion. Coca-Cola Puts P-O-P in McDonald's for All American High School Basketball Game Liquid Assets Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs. Liquor Retailer Roundtable Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. A-B Goes Upscale with Bacardi Silver Dr Pepper Spins Merchandising Web First Previous 388 389 390 391 392 Next Last
