Apparel & Accessories

Product: Do Rags headwear
Number of displays: 500
P-O-P company: Englanders Display, Waco, Texas
Distribution: Sporting goods stores, fan shops and college bookstores
Introduction: August 1993
Duration: Semi-permanent
Construction: Corrugated (box); plastic (hooks); Styrofoam (head forms); Velcro fasteners (attachments)
Fashionable bandanna headwear for men that are hip (or just having a bad-hair day) is given an in-store push with a display that demonstrates the product.

Product: Women's apparel
Number of displays: 653
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Distribution: J.C. Penney stores
Introduction: May 1993
Duration: Temporary
Construction: Screen-printed, black-centered Fome-Cor
J.C. Penney teamed up with Nike to support a promotion featuring Lyn St. James, the first woman to be voted Indy 500 Rookie of the Year in 1992. This promotion tied in with Penney's Spirit of the American Woman theme.

Product: Napier Co. Mickey & Co. jewelry
P-O-P company: The Elliott Group, Pawtucket, R.I.
Introduction: June 1993
Distribution: Department stores
Duration: Permanent
Construction: Acrylic and styrene
The distinctive ears atop The Napier Co.'s Mickey Mouse-theme jewelry display assures that it will be seen before shoppers reach the jewelry department.

Client: Jordache enterprises
Producer: Heritage Frame & Glass Creations

Client: Nautica Apparel Inc.
Producer: Big Apple Sign Corp.

Client: Alba-Walbensian Inc.
Producer: Display Systems Inc.

Client: BMW Canada Inc.
Producer: CDA Industries South Inc.
Category: Wood: Floorstand
Comments: Requiring creative carpentry, a curved fascia and base were used to replicate the look of BMW's rounded logo. The secure, locking display houses a variety of accessories in a number of sizes.

Product: Giorgio Beverly Hills eyewear for men
Number of displays: 1,000
P-O-P company: Glover Advertising, Secaucus, N.J.
Distribution: Optical stores
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed plastic with silkscreening
Although Giorgio Beverly Hills generally carries a feminine image, Optique DuMonde, marketers for the new line of Giorgio Beverly Hills eyewear for men, is trying its darndest to make sure the new line isn't "perceived as sissy."

Product: Flight jackets
Number of displays: 500
P-O-P companies: Siquis Ltd., Baltimore (design); Neon Glassworks, Lousiville, Colo. (design and manufacture)
Distribution: Specialty clothing stores
Introduction: March 1993
Duration: Permanent
Construction: Neon tube mounted in fully enclosed, injection-molded package with silkscreened base
Sales of flight jackets are flying high due to a new corporate logo and a neon sign for Alpha Industries.