Apparel & Accessories

Product: Precise International Wrist watches
Number of displays: 500
P-O-P company: The Concept Group, New York
Distribution: Jewelry and department stores
Introduction: January 1994
Duration: Semipermanent
Construction: Acrylic and wire
Precise marketers needed to connect the Swiss Army knife with Wenger watches at the point-of-sale without coming right out and calling the line Swiss Army Watch, says a company spokesman.

Shades Reappear With Renewed Advertising

Client: Lee Europe, Belgium
P-O-P company: Everbrite
Category: Textile & Fashion/Permanent

S.H.O.E. Looks to Heal the Planet Through Recycling

Famous Firm Unleashes New Program

Product: Do Rags headwear
Number of displays: 500
P-O-P company: Englanders Display, Waco, Texas
Distribution: Sporting goods stores, fan shops and college bookstores
Introduction: August 1993
Duration: Semi-permanent
Construction: Corrugated (box); plastic (hooks); Styrofoam (head forms); Velcro fasteners (attachments)
Fashionable bandanna headwear for men that are hip (or just having a bad-hair day) is given an in-store push with a display that demonstrates the product.