Nau "Webfront" Stores
Nau is a clothing company based in Portland, Ore., that has a social mission. The company utilizes "webfronts," which are small retail stores (mostly in the Pacific Northwest) that enable customers to preview sizes, but receive a 10% discount if items are then ordered through Nau's online store. The theory is that it is preferable to store merchandise at Nau's centralized warehouse and ship it than stockpile it at the store, as the warehouse consumes only 1/16th the energy of a retail outlet.