Apparel & Accessories

Client: Guard Dogs, Ventura, CA
Product(s) Promoted: Goggles, Sunglasses and Protective Eyewear
Distribution: Motorcycle Retailers and Specialty Shops
Number of Stores: 45
Production Run Quantity: 50
Introduction: 6/25/07
Intended Duration: One year +
Dimensions (H x W x D): 69" x 18" x 21"
Weight: 25 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: National Basketball Association, New York, NY
Product(s) Promoted: NBA-branded shorts and T-shirts
Distribution: Division 1 and Supercenter stores
Number of Stores: 2,200
Production Run Quantity: 2,200
Introduction: 3/25/08
Intended Duration: 4 to 6 months
Dimensions (H x W x D): 14" x 13" x 0"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (includes product)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Reef, San Diego, CA
Product(s) Promoted: Reef Girls Swimwear & Apparel
Distribution: Specialty Retailers, Regional Chains, Department Stores
Number of Stores: 100-plus
Production Run Quantity: 154
Introduction: 1/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 31" x 54" x 24"
Weight: 155 lbs.
Budget Category (U.S.): $601-$650 (display only)
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2008 Contest Declaration

Client: New Balance, Boston
Product(s) Promoted: New Balance NBx Apparel & Footwear
Distribution: Domestic and International Independent Running Shops
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/14/08
Intended Duration: 2 Years
Dimensions (H x W x D): 71" x 36" x 24"
Weight: 106 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2008 Contest Declaration

Client: Bushnell, Overland Park, KS
Product(s) Promoted: Serengeti Sunglasses
Distribution: Retail eyewear and specialty stores
Number of Stores: 900
Production Run Quantity: 975
Introduction: 2/6/08
Intended Duration: one year or longer
Dimensions (H x W x D): 14" x 11" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: Revolution Eyewear, Simi Valley, CA
Product(s) Promoted: Vintage tattoo eyewear
Distribution: High-end optical shops, boutiques worldwide
Number of Stores: 1,500 plus
Production Run Quantity: 500 (multiple orders)
Introduction: 6/15/07
Intended Duration: 1-2 Years
Dimensions (H x W x D): 23" x 11" x 16"
Weight: 16 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: International Display, Pawtucket, RI

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Design of the Times 2008 Contest Declaration

Client: Barbara Creations Inc., Skokie, IL
Product(s) Promoted: Sunglasses
Distribution: Dollar General
Number of Stores: 8,400
Production Run Quantity: 8,600
Introduction: 6/20/06
Intended Duration: 3-plus years
Dimensions (H x W x D): 76" x 30" x 30"
Weight: 80 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Visual Creations Inc., Providence, RI

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Design of the Times 2008 Contest Declaration

This eyewear brand, new to the eyewear market, needed a high-end display to position itself among other well-known brands. The modular system is based on an acrylic display case, used as a countertop unit or stacked for a pedestal display.

• Shelves adjust for various product mixes and sizes.
• The wood base uses a dark-stained laminate.
• Storage in the floorstand model includes backstock space.

Design Data

• Producer Concept Designs, Palo Alto, Calif.