Alcohol

Client: County Line Liquors
Products Promoted: Premium label liquors
P-O-P Company: Fineline Signs-Graphics-Printing, Denver
Distribution: Test market at local liquor store with 15 participating liquor companies
Material: 3M Scotchprint process
Introduction: January 1995

Product: Red Wolf Lager
Number of displays: 5,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations; c-stores and other off-premise sites
Introduction: January 1996
Duration: Permanent
Construction: Neon glass tubing with polycarbonate plastic panel
Anheuser-Busch's neon sign for Red Wolf Lager spotlights the mystique of the wolf with a haunting pair of red eyes that alternately glow on and off.

Client: Plank Road Brewery
Producer: C. D. Baird & Co.
Category: Paperboard Pole Display
Intended Length of Use: 8 weeks
Production Run: 7,000
Unit Cost Range: Less than $25
COMMENTS: To obtain mass display area and encourage trial, it was necessary to capture consumer interest. Creative construction techniques were used in the cutting, shaping and flexing of flat substrates, making the two-dimensional graphics come alive with shape and shadow.

Flair Communications Agency Inc.
Schlitz WWII Commemorative Clock (4C)
Stroh Brewery Co.

Stout Marketing
Absolut Hart (2E)
Color by Pergament Inc.

Product: Sonoma Cask wines
Number of displays: 1,850
P-O-P company: Beeline Group Inc., Fremont, Calif.
Distribution: High-end independent wine stores
Introduction: March 1996
Duration: Permanent
Construction: Scored metal tubing and wire
Maximum label visibility was a key to the design of Sebastiani Vineyard's Sonoma Cask four-case display.

Product: Samuel Adams beer
Number of displays: 1,500 sets of three-panel displays; 5,000 "Brewhouse" signs; 30,000 pricing signs
P-O-P company: Target Marketing and Promotions (project manager), Boston; Petersen, Blythe and Pearson (design), New York; Great Northern Corp. (manufacture), Racine, Wis.
Distribution: Liquor stores and supermarkets
Introduction: October 1995
Duration: As long as 2 years
Construction: Corrugated