Alcohol

Client: Burke Inc.
Producer: Everbrite Inc.
Category: Multiple Materials Sign
Intended Length of Use: 3-5 years
Production Run: 200
Unit Cost Range: $100 - $250
COMMENTS: To encourage trial of the product, a process-screened bottle that duplicates the image of a lifelike bottle was created. The bottle was then enhanced with a neon border outline, produced to resemble the color of the product. A backlit panel at the bottom of the sign carries the product's tag-line.

Client: Miller Brewing Co.
Producer: Banta Merchandising Products
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Intended Length of Use: 2 years
Production Run: 1,100
Unit Cost Range: $100 - $250
COMMENTS: Motion was combined with neon by screening the face and back of the vacuum-formed sign, and backlighting it with a Circleline bulb. The spiral screened "arms" are motor driven and directionally opposed. The "Lite" bulb is sparkling blue argon.

Product: Beer
Number of displays: 500
P-O-P company: HTS Marketing
Distribution: On-premise accounts
Introduction: January
Duration: Permanent
Construction: Heavy-duty polyvinyl (banner); PVC (frame); polypropylene (letters); Velcro tape (adherent); brass (grommets).

Changeable banner systems are proving popular for Coors Brewing Co.

Client: Anheuser-Busch Inc.
Products Promoted: Steps to Busch Gardens/"Budfari"
P-O-P Company: The Color Process Co., Bridgeton, Mo.
Distribution: Busch Garden Park
Material: 3M White Vinyl 162 with 3M Clear Overlaminate 3645
Introduction: March 1995

Client: County Line Liquors
Products Promoted: Premium label liquors
P-O-P Company: Fineline Signs-Graphics-Printing, Denver
Distribution: Test market at local liquor store with 15 participating liquor companies
Material: 3M Scotchprint process
Introduction: January 1995