Alcohol

Client: Boston Beer Co.
Producer: Visual Marketing Inc.
Category: Metal/Wire Counter, Shelf or Table Unit
Intended Length of Use: 1 year
Production Run: 1,000
Unit Cost Range: Less than $25
COMMENTS: This display was designed to match the aesthetics of the package. The display was produced in black acrylic, the logo was hot stamped in bright gold, and the bottle pourer uprights were "hand polished" to obtain a mirror-finish, brass-plate look. The bottle holder was powder coated black to match the bottle color.

Client: Century Imports
Producer: Banta Merchandising Products
Category: Wood Sign
Intended Length of Use: 2-3 years
Production Run: 2,400
Unit Cost Range: $25 - $99
COMMENTS: An oversized boomerang was created to portray the origin of the beer. Authenticity was a goal, creating the shape and curves in actual proportion to a real boomerang. The piece was made from hand-cut popal, which was routed and hand sanded to shape. Decals were applied by hand.

Client: Siebel/Mohr Inc.
Producer: Design Display Group Inc.
Category: Fabricated Plastic Wall Unit
Intended Length of Use: 1 -2 years
Production Run: 350

Client: Carillon Importers Ltd.
Producer: Design Display Group Inc.
Category: Thermoformed Plastic Floorstand
Intended Length of Use: 2-3 months
Production Run: 3,000
Unit Cost Range: $25 - $99

Client: Anheuser-Busch Inc.
Producer: The Niven Marketing Group
Category: Motion, Light or Sound Wall Unit
Intended Length of Use: 2 years
Production Run: 1,500
Unit Cost Range: $100 - $250
COMMENTS: The key to this sign is in the eyes: They attract attention by seeming to "follow" the customer around. The five-color (four colors plus silver) printing is on .060 PETG. Special accents were added to the eye area. The frame is molded polyurethane.

Client: Hiram Walker & Sons Inc./Allied Domecq
Producer: Ross Roy Communications
Category: Paperboard Pre-Pack Counter, Shelf or Table Unit
Intended Length of Use: 4 months
Production Run: 152,000
Unit Cost Range: Less than $25
COMMENTS: A hexagonal container (holding a complimentary snifter) with a rosette top was created for the snifter on-pack promotion.