Alcohol

Client: Stroh Brewery Co.
Producer: Westcott Paper Products

Client: Labatt Breweries
Producer: Everbrite Inc.

Client: Jim Beam Brands
Producer: Ruszel Woodworks Inc.

Client: Sebastiani Vineyards
Producer: Ruszel Woodworks Inc.

Product: The Stroh Brewery Co. Old Milwaukee beer
P-O-P company: Gaylord Printing Co., Detroit (manufacturer); Flair Communications, Chicago (design)
Number of displays: 30,000
Distribution: Supermarkets, mass merchants, convenience and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Corrugated cardboard
Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.

Product: Heublein Inc. Yukon Jack Canadian Whisky
Number of displays: 5,000 posters; 100,000 recipe folders; 2,000 floor displays; 2,000 counter cards; and 2,000 table tents
P-O-P company: Leonard Associates, New York (design); Finley Brothers, Bloomfield, Conn. (production)
Distribution: Retail liquor stores, on-premise locations
Introduction: February 1992
Duration: Promotional
Construction: Display board

Product: Seagram Chateau Estate & Wines Co. Perrier-Jouet champagne
Number of displays: 1,500 first run
P-O-P company: Jordan Ross Inc., New Rochelle, N.Y.
Distribution: Retail liquor outlets
Introduction: October 1991
Duration: Temporary
Construction: SBS board
An additional run of the bag display elements has been ordered for this year, but no total figure has been released.