Alcohol

AI Gar/The Display Connection Inc.
Tanqueray Sterling Vodka "Spikes" Rack
Schieffelin & Somerset Co.

Palmer Promotional Products
Laser Enhanced Acrylic TableTent
Stroh Brewery

Client: Brown-Forman
Product promoted: Ice Breakers frozen alcoholic drinks
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated with preprinted header
Introduction: May 1996

Banta Merchandising Products
Coors Light Pool Cue Rack & Rack Hanger
The Integer Group for Coors Brewing Co.

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Product: Baron Phillipe de Rothschild wines
Materials/Processes involved: Injection-molded and vacuum-formed styrene with printed graphic panels.
Marketing objectives: Create a permanent display to hold five cases of wine. Interchangeable graphic panels to define space and variety being displayed.
Producer company: Ultimate Display Industries, Jamaica, N.Y.

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Product: Jose Cuervo Gold and Jose Cuervo Margarita mix
Materials/Processes involved: Printed stoplight paper, printed bamboo wrapped poles, wire form, wire plate bases, foam tape and string with barbs.
Marketing objectives: To gain consumer awareness and trial during the Cinco De Mayo holiday period and beyond. Display needed to be large and impactful, while easy to transport and set up.
Producer company: United States Display, Hawk Point, Mo.