Alcohol

Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Various media
Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.

Product: Heublein Fine Wine Group Christian Brothers variety wines
Number of displays: 3,000
P-O-P company: The Bench Collection, Healdsburg (manufacturer); and Offenbacher Inc., Santa Rosa, both of Calif. (graphics designer)
Distribution: Grocery, drug and liquor stores
Introduction: February 1992
Duration: Permanent
Construction: Vinyl-laminated particle board
The Occasion Rack keeps a fresh appearance with a variety of header cards and optional flower cups.

Product: Hiram Walker & Sons Beefeater gin
Number of displays: 2,000
P-O-P company: Heritage Frame and Glass Creations, Nesquehoning, Pa.
Distribution: Bars
Re-introduction: March 1992
Duration: Permanent
Construction: Acrylic
Beefeater gin shines in new light from a back-bar bottle glorifier, which was reintroduced in March, after a successful stint behind the bar last summer.

Product: Latrobe Brewing Co. Rolling Rock Premium Beer
Number of displays: 20,000
P-O-P company: The Marketing Continuum, Dallas
Distribution: Grocery stores, liquor stores, mass merchandisers
Introduction: May 1991
Duration: Promotional
Construction: Chip board
Rolling Rock's counter display offers shoppers a "peepshow" about the beer.

Product: Stroh Brewery Co. Old Milwaukee Genuine Draft
Number of displays: 5,000
P-O-P company: Chicago Show Printing Co., Morton Grove, Ill. (display); Clegg Industries, Santa Monica, Calif. (lighting system)
Distribution: Convenience and liquor stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed styrene
The Old Milwaukee sign lights up liquor and convenience stores.